Archive for the ‘Promotion’ Category

What is it?
Twitter is a micro blogging service which allows you to summarise what’s new on your flat share website or whatever is on your mind in 140 characters or less.

How does it work?
You register an account, set up your profile and you can begin tweeting about your flat share website.  If you are going to use Twitter as a tool to promote your flat share website, it is advisable that your account name reflects your website.

Now you can begin networking by following people with similar interests to yours as they can find you.

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To make the most potential from your flatshare website you will need to get as much relevant traffic as possible. There are many ways of achieving this but the most effective method is by optimising your website for search engines.

Search Engine Optimisation (SEO) is primarily about creating content and obtaining back links from other websites to improve your websites position in search engines for relevant searches and is fundamental to promoting your flatshare website at no cost. It is also a means of driving extra traffic to your website which potentially means more registrations, more payment upgrades and ultimately more commission for you!

There are three phases to getting your flatshare website up the rankings in Google and Bing. These are keyword research, on site optimisation and off site optimisation.

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How you choose to promote your flatshare website is left entirely to you, but where do you start?

The first thing that you will have to consider is what your budget.  This will determine which options are available to you.

For those on a shoe string budget, the best method would be to optimise keywords and focus upon a search engine optimisation strategy.  This means getting your website ranked highly in the major search engines such as Google, Bing, Yahoo for relevant keyword searches.  The best way to achieve this is by researching your optimum keywords and incorporating them into your website as often as possible.  You can also get backlinks to increase your Page Rank using websites and forums.

Alternative methods which you have to pay for, include:

• Sponsored links on the major search engines.
• Promoting your website offline using various media such as print, television and radio.

The options available to you are potentially endless and thinking outside the box could pay off for you, just be sure what you do is legal and be careful not to get carried away and overspend!